Check Performance with Data Insights

Guide · 5 · Wrap Up and Manage

Check Performance with Data Insights

Data Insights

Shoplive Data Insights shows broadcast statistics. While a broadcast is running or after it ends, you can see its statistics in Data Insights in the campaign details, and all detailed data can be downloaded as Excel files.

Viewing permissions

Each screen has different viewing permissions.

Data Insights home screen: company admins
Campaign detail metrics: in addition to company admins, sellers and top admins of a specific campaign can view them.
Purchase data: company admins

Data Insights home screen

Set a period with a start and end date to see broadcast performance for that period.

Summary

Item	Description
Live broadcasts	The total number of live sessions.
Live viewers	The total number of unique visitors who joined live broadcasts.
Product clicks	The total number of product clicks during live broadcasts.
Purchase amount	The total purchase amount from live sessions. Purchase data is collected for up to 28 days after the broadcast ends.

At a glance

Shows trends in monthly live broadcasts and purchase types. If purchase data isn’t integrated, product click data is shown instead.

Item	Description
Purchase type	Legend: direct purchases during the broadcast, indirect purchases during the broadcast, direct purchases after the broadcast, product clicks
UTM traffic source	Switch to purchase amounts by UTM traffic source. Traffic without a UTM value or that can’t be identified is shown as Unidentified or Other.

If purchase conversion tracking isn’t integrated, an integration notice appears, and you can go to it with the Learn more button. Purchase conversions and revenue are provided to companies that have integrated purchase conversion tracking.

By campaign

Select a campaign to see detailed metrics.

Item	Description
Campaign name	The campaign title and campaign key are shown.
Campaign schedule	The campaign schedule.
Campaign viewers	The campaign’s viewer count.
Average watch time	The campaign’s average watch time.
Product clicks	The campaign’s product clicks.
Average purchase amount	The campaign’s average purchase amount.
Purchase amount	The campaign’s purchase amount.

Campaign detail metrics

Each campaign’s metrics are split into four sections: Audience, Viewing, Activity, and Purchase. At the top of the screen there are the date range, Video archive, and Download all buttons. Select Video archive to see the name, size, and length of the broadcast video file, and use the download button to save it. From the arrow to the right of Download all, you can use Download by item. On the left, you can view the broadcast video, use Capture scene, and see the date, total duration, start time, and end time. In the More menu on the left, set the Resolution, Like Lottie, and Replay video type.

Viewers, Logged-in and Guest Viewers, the logged-in vs. guest ratio, device type, UTM source, and gender and age metrics are shown separately for Live and Replay. Page Views shows Live Only, and the Viewing, Activity, and Purchase sections show Live Data Only.

Audience

Analyzes the scale and sources of viewer traffic to understand the broadcast’s reach and interest.

Item	Description
Viewers	The total number of viewers who watched the broadcast.
Page views	The total number of views of the broadcast page.
Logged-in viewers	The number of viewers who watched while logged in.
Guest viewers	The number of viewers who watched without logging in.
Logged-in & guest viewer ratio	The ratio of new logged-in viewers, returning logged-in viewers and guest viewers.
Viewer device type ratio	Ratios for iOS App, iOS Web, Android App, Android Web, PC and Unidentified.
Viewers by UTM traffic source	Viewers by UTM traffic source. Traffic without a UTM is shown as UTM not set.
Viewer gender ratio	The ratio of male, female and unidentified.
Viewers by gender & age	Viewers by gender and age.

Viewing

Understands how content is consumed through viewers’ watching patterns.

Item	Description
Peak concurrent viewers	The maximum number of viewers watching at the same time during the broadcast.
Average watch time	The average time viewers spent watching the content.
Concurrent & cumulative viewers	Trends in concurrent and cumulative viewers over time, broken down into guest viewers, new logged-in viewers and returning logged-in viewers.
Viewers by time spent	Viewers by time spent, broken down into guest viewers, new viewers and returning viewers.

Activity

Analyzes communication and engagement through viewers’ participation and reaction data.

Item	Description
Likes	The total number of Likes in the broadcast.
Viewers who Liked	The number of viewers who left a Like in the broadcast.
Chats	The total number of chat messages during the broadcast.
Chatters	The number of viewers who took part in the chat.
Likes & chat count	Trends in Likes and chats.
Viewers who took part, by event	The number of viewers who took part in banners, benefits, coupons, recommended events, purchase verification, and quizzes & surveys.

Purchase

Checks performance and revenue impact through purchase and conversion data from the broadcast. You can switch between Purchases and Product clicks. Purchase data is collected for up to 28 days after the broadcast ends. During the broadcast, some charts show Available after the broadcast ends.

Item	Description
Purchase amount	The total purchase amount from the broadcast.
Viewers who purchased	The number of viewers who bought products in the broadcast.
Purchase conversion rate	The share of broadcast participants who went on to purchase.
Average purchase amount per buyer	The average purchase amount per buyer who watched the broadcast.
Average watch time of buyers	The average watch time of viewers who bought products.
TOP 5 products by purchase amount	Switch between purchase type and UTM traffic source. UTM traffic source is shown as TOP1–TOP5.
Viewer distribution by purchase amount	The distribution of viewers by purchase amount range.
Product list	Shows product name, purchase amount, viewers who purchased, purchase conversion rate and number of orders.

Product clicks

Item	Description
Product clicks	The total number of product clicks in the broadcast.
Viewers who clicked products	The number of viewers who clicked products.
Average clicks	Product clicks divided by the number of viewers.
TOP 5 products by clicks	TOP 5 ranking by product clicks.
Product list	Shows product name, product clicks, viewers who clicked products and average product clicks.

How to download

Click Download all to download every item as one zip file, or choose only the items you want in Download by item.

You can use the Download selected button and select/deselect all. In the Download by item window, you can select and download the following items.

All viewers
Logged-in viewers
All replay viewers
Logged-in replay viewers
All chats
Highlighted chats
Filtered chats
Product clicks
Product banner clicks
Saved chats
Event winners
Quiz participants
Quiz winners
Auction participants
Auction winners
Purchase verification participants
Purchase verification winners
Prize draw winners
Purchase data
Popup clicks

The items shown on the screen may differ by account.

Download file fields

All viewers, logged-in viewers

Item	Description
UID	A unique user value generated by Shoplive.
User ID	The logged-in user’s unique value (userId).
Name	The name (userName, name) linked through user authentication.
Gender	The gender linked through user authentication.
Age (group)	The age linked through user authentication.
Viewer type	The viewer type, shown as one of Guest, New Logged-in or Returning Logged-in.
First live access time	The time the user first joined the live broadcast. The first access time stays the same even if the user rejoins the same broadcast several times.
Live access count	The number of times the user joined the live broadcast. The sum of the first access and all rejoins after leaving.
Cumulative live time	The cumulative time the user watched the broadcast.
Live chats	The number of chats the user sent in the broadcast.
Live Likes	The number of Likes the user sent in the broadcast.
Live product banner clicks	The number of times the user clicked the banner above the product list in the broadcast.
Live product clicks	The sum of the user’s clicks on product cards and product details in the broadcast.
Live coupon clicks	The number of times the user clicked coupons in the broadcast.
First replay access time	The time the user first opened the replay.
Replay access count	The number of times the user opened the replay. The sum of the first access and all rejoins after leaving.
Cumulative replay time	The cumulative time the user watched the broadcast’s replay.
Replay Likes	The number of Likes the user sent in the broadcast’s replay.
Replay product banner clicks	The number of times the user clicked the banner above the product list in the broadcast’s replay.
Replay product clicks	The sum of the user’s clicks on product cards and product details in the broadcast’s replay.
Replay coupon clicks	The number of times the user clicked coupons in the broadcast’s replay.
Watched live	Whether the user watched the broadcast live (O, X).
Watched replay	Whether the user watched the broadcast’s replay (O, X).
Custom data	Custom data items linked through user authentication.
UTM SOURCE	The utm_source value of the traffic source.
UTM CAMPAIGN	The utm_campaign value of the traffic source.
UTM CONTENT	The utm_content value of the traffic source.
UTM MEDIUM	The utm_medium value of the traffic source.
REFERRER	The page address the viewer came from (referrer).
Other	Other company-specific items linked as needed by arrangement with Shoplive.

All replay viewers, logged-in replay viewers

Item	Description
UID	A unique user value generated by Shoplive.
User ID	The logged-in user’s unique value (userId).
Name	The name (userName, name) linked through user authentication.
Access time	The time the user opened the replay.
Gender	The gender linked through user authentication.
Age (group)	The age linked through user authentication.
Watch time	The time the user watched the broadcast’s replay.
Likes	The number of Likes the user sent in the broadcast’s replay.
Product banner clicks	The number of times the user clicked the banner above the product list in the broadcast’s replay.
Product clicks	The sum of the user’s clicks on product cards and product details in the broadcast’s replay.
Coupon clicks	The number of times the user clicked coupons in the broadcast’s replay.
Custom data	Custom data items linked through user authentication.
Other	Other company-specific items linked as needed by arrangement with Shoplive.

All chats

Item	Description
Chat time	The time the chat was written.
UID	A unique value generated by Shoplive.
User ID	The logged-in user’s unique value (userId).
Author	The name (userName, name) of the user who sent the chat.
Content	The content of the chat sent.
Deleted	Whether the user’s chat was deleted.
Reply	The content of the reply.
Reply time	The time the reply was written.
Reply author	Information on the operator who wrote the reply.
Message type	The message type: messages written by users are shown as HUMAN MADE and messages created by the system as SYSTEM MADE.

Highlighted chats

Item	Description
Highlight time	The time the operator highlighted the chat.
Chat time	The time the chat was written.
UID	A unique value generated by Shoplive.
User ID	The logged-in user’s unique value (userId).
Author	The name (userName, name) of the user who sent the chat.
Content	The content of the chat sent.
Operator name	The name of the operator who highlighted the chat.

Filtered chats

Item	Description
Chat time	The time the chat was written.
UID	A unique value generated by Shoplive.
User ID	The logged-in user’s unique value (userId).
Author	The name (userName, name) of the user who sent the chat.
Content	The content of the chat sent.
Banned words	The banned word applied if the chat was filtered for containing a banned word.
Reason	Why the chat was filtered, such as a banned word or a chat ban.
Filter type	The type of filtering, such as banned word or other.

Product clicks

Item	Description
Product name	The name of the product clicked.
Product URL	The URL of the product clicked.
Product code	The product code (SKU) of the product clicked.
UID	A unique value generated by Shoplive.
User ID	The logged-in user’s unique value (userId).
Time	The time the product was clicked.
Click type	The type of product click (product card, product details).

Product banner clicks

Item	Description
UID	A unique value generated by Shoplive.
User ID	The logged-in user’s unique value (userId).
Time	The time the product banner was clicked.

Saved chats

Item	Description
Saved time	The time the operator saved the chat.
Chat time	The time the chat was written.
UID	A unique value generated by Shoplive.
User ID	The logged-in user’s unique value (userId).
Author	The name (userName, name) of the user who sent the chat.
Content	The content of the chat sent.
Operator name	The name of the operator who saved the chat.

Event winners

Item	Description
Campaign key	The campaign key of the campaign where the event was announced.
Campaign title	The title of the broadcast where the event was announced.
Popup ID	The event’s popup ID.
Popup title	The title of the event popup.
Draw time	The time the event’s winners were chosen and saved.
UID	A unique value generated by Shoplive.
User ID	The logged-in user’s unique value (userId).
Name	The name (userName, name) linked through user authentication.
Announcement time	The time the event’s winners were announced.
Chat	The winner’s chat content.

Quiz participants

Item	Description
Campaign key	The campaign key of the campaign where the quiz was run.
Campaign title	The title of the broadcast where the quiz was run.
Quiz type	The type of quiz run (QUIZ, SURVEY).
Quiz ID	The popup ID of the quiz run.
Quiz title	The title of the quiz run.
Quiz time	The time the quiz was given.
UID	A unique value generated by Shoplive.
User ID	The logged-in user’s unique value (userId).
Name	The name (userName, name) linked through user authentication.
Gender	The gender linked through user authentication.
Age	The age linked through user authentication.
Answer time	The time the answer to the quiz was entered (ISO 8601).
Answer timestamp	A UNIX timestamp in milliseconds.
Selected answer number	The number of the answer selected.
Selected answer	The content of the answer selected.
Correct	Whether the answer was correct (O, X).

Quiz winners

Item	Description
Campaign key	The campaign key of the campaign where the quiz was run.
Campaign title	The title of the broadcast where the quiz was run.
Quiz ID	The popup ID of the quiz run.
Quiz title	The title of the quiz run.
Draw time	The time the quiz’s winners were chosen.
UID	A unique value generated by Shoplive.
User ID	The logged-in user’s unique value (userId).
Name	The name (userName, name) linked through user authentication.
Gender	The gender linked through user authentication.
Age	The age linked through user authentication.

Auction participants

(Available when using the auction feature)

Item	Description
Campaign key	The campaign key of the campaign where the auction was run.
Campaign title	The title of the broadcast where the auction was run.
Product ID	The ID of the auction product.
Product title	The name of the auction product.
Product SKU	The product code (SKU) of the auction product.
Product URL	The URL of the auction product.
Starting price	The product’s auction starting price.
Start time	The product’s auction start time.
UID	A unique value generated by Shoplive.
User ID	The logged-in user’s unique value (userId).
Name	The name (userName, name) linked through user authentication.
Round	The bid round number.
Bid price	The price of the bid attempt.
Currency	The product’s currency.
Result	Whether the bid succeeded (ACCEPTED, REJECTED).
Bid time	The time the bid was made.

Auction winners

(Available when using the auction feature)

Item	Description
Campaign key	The campaign key of the campaign where the auction was run.
Campaign title	The title of the broadcast where the auction was run.
Product ID	The ID of the auction product.
Product title	The name of the auction product.
Product SKU	The product code (SKU) of the auction product.
Product URL	The URL of the auction product.
Purchase scheme	A separate scheme passed to the winner through a callback. (Using this scheme requires a separate arrangement with Shoplive.)
Starting price	The product’s auction starting price.
Start time	The product’s auction start time.
UID	A unique value generated by Shoplive.
User ID	The logged-in user’s unique value (userId).
Name	The name (userName, name) linked through user authentication.
Round	The bid round number.
Winning price	The price at which the product was won.
Currency	The product’s currency.
Winning time	The time the product was won.

Purchase verification participants

Item	Description
Campaign key	The campaign key of the campaign where the event was announced.
Campaign title	The title of the broadcast where the event was announced.
Popup type	The type of popup.
Popup ID	The event’s popup ID.
Popup title	The title of the event popup.
Purchase verification start time	The time purchase verification started.
UID	A unique value generated by Shoplive.
User ID	The logged-in user’s unique value (userId).
Name	The name (userName, name) linked through user authentication.
Gender	The gender linked through user authentication.
Age	The age linked through user authentication.
Purchase verification submission time	The time the viewer submitted the purchase verification number.
Purchase verification number	The purchase verification number (order number) the viewer entered in the player.

Purchase verification winners

Item	Description
Campaign key	The campaign key of the campaign where the event was announced.
Campaign title	The title of the broadcast where the event was announced.
Popup type	The type of popup.
Popup ID	The event’s popup ID.
Popup title	The title of the event popup.
Draw time	The time the winners were drawn.
UID	A unique value generated by Shoplive.
User ID	The logged-in user’s unique value (userId).
Name	The name (userName, name) linked through user authentication.
Gender	The gender linked through user authentication.
Age	The age linked through user authentication.
Purchase verification number	The purchase verification number (order number) the viewer entered in the player.

Prize draw winners

Item	Description
Campaign key	The campaign key of the campaign where the event was announced.
Campaign title	The title of the broadcast where the event was announced.
Popup ID	The event’s popup ID.
Popup title	The title of the event popup.
Draw time	The time the event’s winners were chosen and saved.
UID	A unique value generated by Shoplive.
User ID	The logged-in user’s unique value (userId).
Name	The name (userName, name) linked through user authentication.
Announcement time	The time the event’s winners were announced.
Chat	The winner’s chat content.

Purchase data

Item	Description
CAMPAIGN ID	The campaign ID.
CREATED AT	The creation time.
ACTIVITY TYPE	The activity type.
UTM SOURCE	The utm_source value of the traffic source.
ORDER ID	The order ID.
UID	A unique value generated by Shoplive.
PRODUCT ID	The product ID.
PRODUCT NAME	The product name.
SKU	The product code (SKU).
BRAND	The brand.
CURRENCY	The currency.
QUANTITY	The quantity.
UNIT PRICE	The unit price.
REVENUE	The revenue.
CANCEL	Whether it was canceled.

Popup clicks

Item	Description
CAMPAIGN ID	The ID of the campaign the popup belongs to.
CREATED AT	The time the click occurred.
ACTIVITY TYPE	Where the click occurred, shown as LIVE or REPLAY.
POPUP ID	The popup’s ID.
POPUP TYPE	The popup type, shown as one of Notice, Banner, Coupon, Quiz·Survey, Benefit, FAQ, Live Purchase Raffle or Draw event.
POPUP NAME	The popup’s name (title).
ACTION TYPE	What the click did, shown as one of None, Link(current), Link(new), Download Coupon, Custom Action, More Info Popup or Open Bottom Sheet.
ACTION TARGET	The target value of the action, such as a link URL or coupon ID.
UID	A unique value generated by Shoplive.