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Data Insights
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Data Insights
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Shoplive's Data Insights allows you to view campaign statistics. When a campaign is in progress or has ended, statistics can be checked in Data Insights of the campaign detailed information, and all detailed data can be downloaded as an Excel file.
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Dashboard
View
Category | Description |
|---|---|
Page views | Total number of live page views (Including the count of repeated views by the same viewer) |
Viewer | Total number of viewers that participated in the campaign |
Login viewer | Number of campaign viewers that logged in |
Peak concurrent viewers | Highest number of viewers that were simultaneously watching the campaign |
New login viewers | Number of login users(member) that joined live for the first time |
Average viewing time | Average viewing time per viewer |
Total viewing time | Total time the campaign was watched across all viewers |
Activity
Category | Description |
|---|---|
Likes | Total number of likes |
Likes viewers | Number of viewers that clicked like at least once |
Viewer average likes | Average likes per likes viewers |
Chat | Total number of chats to viewers (Excludes unsent chats such as banned words, chat spamming etc.) |
Chat viewers | Viewers who sent a chat at least once |
Average chat | Average number of chats per chat viewer |
Product
Category | Description |
|---|---|
Click | This shows the total number of clicks on product card or led to product details. |
Viewer | This shows the number of users that have clicked product card or visited product details at least once. |
Average clicks | The average number of clicks by users who clicked product card or visited product details at least once. |
Banner clicks | This shows the number of product banner clicks. |
Data download
Total viewers, login viewers
Category | Description |
|---|---|
UID | This is the unique identifier created by Shoplive. |
User ID | This is the user ID of the login user. |
Name | This is the user name information linked with the user authentication. |
Gender | This is the gender information linked with the user authentication. |
Age | This is the age information linked with the user authentication. |
First live login time | This shows the first live login time of the user. The first login time will remain the same even if the user logs in more than once to the same campaign. |
Number of live logins | This is the number of live logins of the user. This is the sum of the first login and the number of reconnections after having left the campaign. |
Cumulative live login duration | This the the cumulative amount of time the user watched the campaign. |
Number of live chats | This is the number of chats the user sent during the campaign. |
Number of live likes | This is the number of likes the user sent during the campaign. |
Number of live product banner clicks | This is the number of clicks the user clicked the product list banner. |
Number of live product clicks | This is the sum of the number of clicks on the product and on the product details during the campaign. |
Number of live coupon clicks | This is the number of clicks on the coupon during the campaign. |
First replay login time | This shows the first replay login time of the user. |
Number of replay logins | This is the number of times the user accessed replays. It is the sum of the first visit and the number of reconnections after having left the campaign. |
Cumulative replay login duration | This is the cumulative amount of time the user watched replays of the campaign. |
Number of replay likes | This is the number of likes that user sent in the campaign replay. |
Number of replay product banner clicks | This is the number of clicks the user clicked the product list banner in the campaign replay. |
Number of replay product clicks | This is the sum of the number of clicks on the product and on the product details during the campaign replay. |
Number of replay coupon clicks | This is the number of clicks on the coupon during the campaign replay. |
Live stream viewing | This shows whether or not the user watched the campaign live (O, X). |
Replay viewing | This shows whether or not the user watched the campaign replay. |
Custom data | This is a custom data item linked with user authentication. |
Miscellaneous | This is the miscellaneous category for customers that have been consulted with Shoplive as needed. |
All chats
Category | Description |
|---|---|
Chat time | This is the time the chat was written. |
UID | This is the unique identifier created by Shoplive. |
User ID | This is the user ID of the login user. |
Username | This is the username information of the chat sender. |
Description | This is the chat message. |
Deletion Status | The deletion status of the user's chat message. |
Reply | The content of the reply |
Reply Time | The time when the reply was made. |
Reply Admin | Information about the admin who made the reply. |
Highlighted chats
Category | Description |
|---|---|
Highlight time | This is the time the admin highlighted the chat. |
Chat time | This is the time the chat was written. |
UID | This is the unique identifier created by Shoplive. |
User ID | This is the user ID of the login user. |
Username | This is the username of the chat sender. |
Message | This is the chat message. |
Admin | This is the admin that highlighted the chat. |
Filtered chats
Category | Description |
|---|---|
Chat time | This is the time the chat was written. |
UID | This is the unique identifier created by Shoplive. |
User ID | This is the user ID of the login user. |
Username | This is the username of the chat sender. |
Message | This is the chat message. |
Banned words | These are banned words that have been filtered. |
Report | This is the reason the chat was filtered. (report list required) |
Product clicks
Category | Description |
|---|---|
Product name | This is the clicked product name. |
Product URL | This is the URL of the clicked product. |
Product code | This is the SKU of the clicked product. |
UID | This is the unique identifier created by Shoplive. |
User ID | This is the user ID of the login user. |
Time | This is the time the product was clicked. |
Click type | This is the click type (product card, product details) categorization. |
Product banner clicks
Category | Description |
|---|---|
UID | This is the unique identifier created by Shoplive. |
User ID | This is the user ID of the login user. |
Time | This is the time the product was clicked. |
Saved chats
Category | Description |
|---|---|
Saved time | This is the time the admin saved the chat. |
Chat time | This is the time the chat was written. |
UID | This is the unique identifier created by Shoplive. |
User ID | This is the user ID of the login user. |
Username | This is the username of the user that sent the chat. |
Message | This is the message that was sent. |
Admin | This is the admin that saved the chat. |
Event winners
Category | Description |
|---|---|
Campaign key | This is the campaign key for the event. |
Campaign title | This is the campaign title of the event. |
Pop-up ID | This is the pop-up ID of the event. |
Pop-up title | This is the pop-up title of the event. |
Selected time | This is the time the winner of the event was selected and saved. |
UID | This is the unique identifier created by Shoplive. |
User ID | This is the user ID of the login user. |
Name | This is the username information linked to the user authentication. |
Announcement time | This is the announcement time of the event winner. |
Quiz participants
Category | Description |
|---|---|
Campaign key | This is the quiz campaign key. |
Campaign title | This is the quiz campaign title. |
Quiz type | This is the quiz type (quiz, survey). |
Quiz ID | This is the pop-up ID of the quiz. |
Quiz title | This is the quiz title. |
Quiz start time | This is the time the quiz started. |
UID | This is the unique identifier created by Shoplive. |
User ID | This is the user ID of the login user. |
Username | This is the username information linked with the user authentication. |
Gender | This is the gender information linked with the user authentication. |
Age | This is the age information linked with the user authentication. |
Response time | This is the time the response was entered (ISO 8601). |
Response timestamp | This is the UNIX timestamp value to the nearest millisecond. |
Selected answer number | This is the selected answer number. |
Selected answer | This is the selected answer. |
Answer | This is whether the answer is correct or incorrect (O, X). |
Quiz winners
Category | Description |
|---|---|
Campaign key | This is the quiz campaign key. |
Campaign title | This is the quiz campaign title. |
Quiz ID | This is the pop-up ID of the quiz. |
Quiz title | This is the quiz title. |
Selection time | This is the time the quiz winner was selected. |
UID | This is the unique identifier created by Shoplive. |
User ID | This is the user ID of the login user. |
Username | This is the username linked with the user authentication. |
Gender | This is the gender information linked with the user authentication. |
Age | This is the age information linked with the user authentication. |
Auction participants
Available when using the auction function
Campaign | Description |
|---|---|
Campaign key | This is the auction campaign key. |
Campaign title | This is the auction campaign title. |
Product ID | This is the auction product ID. |
Product title | This is the auction product name. |
Product SKU | This is the SKU of the auction product. |
Product URL | This is the URL of the auction product. |
Starting bid | This is the starting bid price of the product. |
Starting time | This is the auction starting time of the product. |
UID | This is the unique identifier created by Shoplive. |
User ID | This is the user ID of the login user. |
Username | This is the username information linked with the user authentication. |
Gender | This is the gender information linked with the user authentication. |
Age | This is the age information linked with the user authentication. |
Number of bids | This is the number of bids that took place. |
Bid price | This is the bid price. |
Currency | This is the currency of the product. |
Bid result | This is the bid result (accepted, rejected). |
Bid time | This is the time the bid was made. |
Auction winners
Available when using the auction function
Category | Description |
|---|---|
Campaign key | This is the auction campaign key information. |
Campaign title | This is the auction campaign title. |
Product ID | This is the auction product ID. |
Product title | This is the auction product title. |
Product SKU | This is the auction product SKU code. |
Product URL | This is the auction product URL. |
Purchasing scheme | This is a separate scheme to send a callback to the winner. (Please consult with a ShopLive representative to use the scheme is required.) |
Starting bid | This is the starting bid of the auction product. |
Start time | This is the start time of the auction product. |
UID | This is the unique identifier created by Shoplive. |
User ID | This is the login user ID. |
Username | This is the username information linked with the user authentication. |
Gender | This is the gender information linked with the user authentication. |
Age | This is the age information linked with the user authentication. |
Number of bids | This is the number of time a bid was made. |
Hammer price | This is the price at which the item was sold. |
Currency | This is the currency of the product. |
Winning bid time | This is the time the winning bid was made. |
Full video
Category | Description |
|---|---|
Full video | This is the original full version of the transmitted video. It does not include UI elements such as chats. |